Elevating FIFA Fan Zones and Sporting Events with World-Class Production and Immersive Experiences
As the 2026 FIFA World Cup comes to the United States, the scale and expectations surrounding sporting events and fan zones are higher than ever. Fans are no longer just watching the game. They are looking for immersive environments, interactive activations, and shared moments that live well beyond the final whistle. Delivering those experiences at a global level is exactly what we do.
At Wizard Studios, we specialize in producing activations at large-scale sporting events that combine creativity, technical excellence, and operational precision.
Why Fan Zones Matter More Than Ever for FIFA Events
Fan zones have become a defining element of major sporting tournaments like the FIFA World Cup. These large-scale public environments bring together live match viewing, sponsor activations, entertainment, cultural programming, and food and beverage experiences.
For us, a successful fan zone is about more than infrastructure. It is about creating an authentic experience where fans feel connected to the sport, the host city, and the brands supporting the event. Every decision we make is guided by crowd experience, safety, and storytelling.
Our Capabilities for Sporting Events and Fan Zones
With almost 25 years of experience producing complex live events, we take a fully integrated, in-house approach to sporting events and FIFA fan zones. Our teams manage every phase of production, allowing us to maintain creative consistency and executional control from concept through load out.
Creative Design and Scenic Fabrication
We transform open spaces into immersive fan environments that are visually compelling and built to perform at scale. Our capabilities include:
Creative and technical design for large-scale fan zones
Custom scenic fabrication for stages, branded structures, and interactive installations
Scenic builds engineered for durability, safety, and high foot traffic
Environmental branding aligned with FIFA requirements and sponsor guidelines
Every scenic element is designed to enhance the fan journey while supporting operational efficiency.
Technical Production for High Impact Live Experiences
FIFA-level events demand flawless technical execution. We deliver advanced technical production designed specifically for outdoor and high-capacity sporting environments, including:
Professional audio systems optimized for clarity across expansive fan zones
High Definition LED video walls and live broadcast support for match viewing
Dynamic lighting design that elevates atmosphere from day to night
Power distribution and infrastructure planning for complex event footprints
Our experienced technicians and industry-leading equipment ensure that every fan can see, hear, and feel the energy of the event.
Production Management and Logistics at Scale
Large-scale sporting events require precise coordination and strong on-site leadership. Our production management teams bring extensive experience managing complex environments, including:
Site planning and spatial layout that support crowd flow and safety
Coordination with venues, municipalities, and governing bodies
Vendor, crew, and labor management
On-site leadership throughout installation, event days, and load out
This level of oversight is critical for FIFA-related events where timelines are tight and standards are uncompromising.
Designing Experiences with Fans at the Center
At the heart of every fan zone we produce is the fan experience itself. We approach each project with an audience-first mindset, designing environments that encourage interaction, movement, and an emotional connection. From sponsor activations to entertainment programming and visual storytelling, every element is intentionally crafted to keep fans engaged before, during, and after matches.
Built for the FIFA World Cup 2026 in the United States
With matches and fan zones planned across multiple US cities, the 2026 FIFA World Cup presents a rare opportunity to create iconic large-scale experiences. We bring the creative, technical, and operational expertise required to deliver world-class results across diverse venues and urban environments.
Our core focus areas include:
FIFA fan zone production in US host cities
Large-scale sporting event production
Live event scenic design and custom fabrication
Technical production for outdoor sporting environments
Fan engagement and experiential brand activations
These capabilities allow us to support partners, brands, and host committees at a national level while maintaining the quality and consistency global events demand.
Expanded National Capabilities Through Our Merger with VOX Productions
We have recently expanded our national reach and production depth through our merger with VOX Productions. With more than 40 years of experience in experiential and technical production, VOX Productions adds significant expertise in audiovisual services, lighting, staging, rigging, power distribution, scenic fabrication, and complex technical execution.
Together, we now offer an expanded national footprint and enhanced infrastructure that allows us to support FIFA fan zones, sponsor activations, broadcast-ready environments, and large-scale sporting events from coast to coast. More than ever, we are equipped to deliver consistent, high-quality experiences across the United States while maintaining the creativity, precision, and execution standards required at the world’s biggest sporting stage.