NewsCred #ThinkContent 2017

Custom video and vinyl graphics; custom interactive video installation; scenic; audio

Spring Studios, NYC

Hosted at the lovely Spring Studios in the heart of NYC, NewsCred’s annual conference is stuff event producers dream of. Coming to us with ideas of branding the entire space, making intriguing video content, and creating an interactive LED wall to capture guests upon entry--our interest was piqued right away. 

Starting from where guests entered the NewsCred experience through the foyer. We setup an HD LED wall with custom interactive video that asked guests, “What is the future of marketing?” The wall then took guests’ inputs, asked their names, and animated their responses on the screen. Complimented with vinyl graphics around the room to envelope the brand experience. (Continue to scroll.)

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In the Media Lab, large-scale vinyl graphics were applied to the walls on brand with the event. Tables and chairs were placed for optimum usage of the computers and iPads. Abstract window treatments were applied for total immersion. (Continue to scroll.)

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For the Main Forum, white bellini chairs were set for the audience. Staging and projection screen setup for the guest speakers. A custom NewsCred logo was built for the stage. And custom introduction video created for ultimate attention-grabbing and branding experience.

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