GNC Headquarters // Pittsburgh, PA

Concept Integration, Projection Mapping & Audio

For GNC’s #ONEnewGNC campaign kickoff at their headquarters in Pittsburgh, PA, we were given the feat of projecting graphics onto their building’s façade to interact with its architecture and create a mesmerizing illusion for the passers-by watching from the street. It was a trip! Using 12, 30K projectors and having the best-in-the-biz for projection mapping—we were able to portray their concept in a way that attracted quite the crowd. Please check out the VR video above for a panoramic view from the street, and the video below for a straighter visual experience.